Sported help thousands of sports charities stay afloat by supplying them with their very own business-minded volunteers. Show the world who they are and what they do.
With absolutely no money, we figured that some powerful copywriting could get this charities message out there.
So we wrote a series of through-provoking stories with a simple message; sport changes lives.
This began as a one-off press ad, destined to run inside a Clipart-produced Sunday league football program.
In the wake of the London Riots, national newspapers decided to run this ad for free. It secured over £100k of free media space in The Sun, The Times, The Daily Telegraph and The Mail on Sunday. It was then shown on the London Underground, while also winning a few awards along the way:
In Book - D&AD 2013
Best Writing - MAA Best Awards 2013
Nomination - Creative Circle 2013
Commendation - Campaign Big Awards 2012
Silver - Kinsale Shark Awards 2012
Bronze - Kinsale Shark Awards 2012
In Book - D&AD 2012
Gold - Creative Circle Awards 2012
Bronze - Creative Circle Awards 2012
Best Writing - MAA Best Awards 2012
Merit - MAA Best Awards 2012
Ad of the Week - BestAdsOnTV.com 2011
Encourage people with a background in finance to volunteer their business skills to a sports charity with Sported.
A simple recruitment campaign that speaks the target audience’s language.
In the spirit of making sport accessible to anyone and everyone, we gave out pairs of these ‘Goal Posters’ to sports clubs and community centres. The CTA directed their owners to our website.