After capturing the heart-rate data of our couple, we did the same for multiple tourists.
Visitors to the website could then choose the kind of heart they wanted to explore Ireland through; the city of Dublin through the heart of a history buff, the wild coastlines through the heart of an Olympic cyclist, even Ireland’s ancient castles through the heart of a 10-year-old boy.
We then created an interactive map of Ireland, where locations were scored based on the average heart-rate they generated.