The ‘social brief’ that became a pitch-winning TV spot

Client:

Morrisons

Brief:

Show how Morrison’s can bring the family together over the Easter holidays.

Creative:

This started out as a social media brief as part of the Morrisons pitch. So naturally we wrote a TV script.

It helped to win the business, and went on to become the agencies first TV spot with its new client. A TV spot they’re about to run for the third year.


Client:

The Morrisons Wonky Range

Brief:

Reassure shoppers that the new ‘Wonky Range’ is just as tasty as their other fruit and veg, but at a fraction of the cost.

Creative:

There’s something about a wonky carrot that just puts a smile on your face. So we decided to promote this new range with a little sense of humour.


Client:

Morrisons

Brief:

Tell shoppers about the huge choice of beers that Morrisons now stock.

Creative:

It's beer, so we decided not to take this news too seriously.