Tourism Ireland


In a world of star ratings and online reviews, show ‘culturally curious’ travellers how Ireland can leave you emotionally fulfilled.


We fitted a Swedish couple (who had never visited Ireland before) with a head-mounted camera and heart-rate monitor, then tracked their physiological responses to a range of experiences.

We then used the data to determine what footage made it into the final campaign. No star ratings or online reviews – just raw, emotional data that shows the world how Ireland makes people feel.